Scaling ChatGPT in your company? What now?

No, ChatGPT probably won’t be the first artificial intelligence you adopt and scale in your company…

Investing in AI is on the agenda of practically every company, which is easy to understand given the movement that exists today. The hype around ChatGPT and other technologies that make AI more accessible are driving their adoption in organizations. However, it is not these hype technologies that are being adopted and generating immediate results for our clients.

These hype technologies end up being a source of motivation and interest for decision-makers, but investments happen when solutions are demonstrated that aim to generate financial results.

Don’t get us wrong, we know that these hype technologies, like ChatGPT, have their value. However, putting AI into practice in your production process will bring even more significant results in the short and medium term. We expect to see a significant increase in AI investments this year and we are excited about the speed of the evolution of new technologies that are emerging. We are passionate about the results of the AI solutions built by our team.

Pricing model uncertainties are a barrier

It is important to mention that our company, Hop AI, has already started to implement and work with GPT-3 and InstructGPT models in two recent projects. Although these technologies are extremely promising, there are still many uncertainties regarding their long-term use, mainly in terms of business.

One of the main concerns is the behavior of pricing and charges over time. OpenAI, responsible for the development of ChatGPT, has already increased model access prices at least once, which can make continuous use of the technology unfeasible for some companies.

In addition, with Microsoft’s $10 billion investment in OpenAI, there are doubts whether other AI services and solutions offered by the company will be replaced by Microsoft’s.

OpenAI – Responsável pelo ChatGPT, GPT-3 e outros modelos generativos

OpenAI – Responsible for ChatGPT, GPT-3, and other generative models

Uncertainties are not creating impediments to progress

Despite these uncertainties, we believe that the adoption of AI technologies such as ChatGPT, GPT-3, and InstructGPT can bring many benefits to companies. These models are capable of generating human-like texts with impressive quality, which can be very useful. For example, it can be used in areas such as customer service, digital marketing, and content generation. However, it is important to carefully evaluate the costs and benefits of adopting these technologies and be prepared to deal with any changes in prices and model availability. And don’t forget that new offerings that are emerging will help regulate the market and prices, such as Google Bard.

Furthermore, it is important to note that adopting AI, such as ChatGPT, is not a universal solution for all business problems. Therefore, it is essential to carefully evaluate the problem to be solved, the availability of data to train the AI model, and the organization’s ability to manage the AI solution. The business team and AI experts must work together to understand the effective application of the technology.

Count on the Hop Digital team to make your investments generate quick results with reliable and efficient AI solutions, built especially for you and your organization!

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