Smart money management
The impact that artificial intelligence has had in several areas is undeniable and it would not be different with the world of finance. But it is not new that analyzes have been carried out on the advances brought by new technologies to the financial sector.
In 2018, the World Economic Forum developed the study “The New Physics of Financial Services – Understanding how artificial intelligence is transforming the financial ecosystem” with an extensive analysis of advances in intelligent algorithms capable of making decisions, which reduce costs and offer new possibilities to consumers and investors, as well as the risks that these tools can bring and what can be done to mitigate them.
The most interesting study is how customer experiences in the future will be centered on AI, which will automate and improve their financial possibilities by predicting and indicating the best and right actions for investments and money management.
Currently ChatGPT has dominated the scene when it comes to AI helping people understand various situations. In the financial sector, ChatGPT was able to produce tips and even a kind of tutorial for anyone looking to understand financial education, how to organize debt payments, how to make the first investment, etc.
In this sense, E-Investidor, which is a channel with news about the economy, financial market and investments, with the help of financial educator and investment specialist from Ágora Investimentos Eduardo Reis Filho, carried out a test on ChatGPT that produced “impressive” responses, In the words of the Agora educator:
“You can’t tell that it’s not human writing, that it’s done by an artificial intelligence. In general, the texts are excellent. Very impressive”, said Reis Filho.
Brazilian reality
The indebtedness of Brazilians reached the highest historical level ever recorded: 77.9% of the population, according to data from the National Confederation of Trade in Goods, Services and Tourism (CNC). The latest survey by Serasa showed that 69.43 million people entered 2023 with restricted names.
That said, AI is an invaluable tool for responsibly scaling credit products, educating people on how to address these issues, and creating financial solutions. AI can, for example, on the day before your paycheck, offer options for investing part of your salary that will bring a quick return, or a short-term personal line of credit before you make withdrawals from your current account, helping to pay off debts or suggesting how to make debt payments at the lowest rates.
From online investment platforms to chatbots, there are now tools that can help make investment decisions, reduce risks, detect fraud, improve the customer experience and help with personal financial management. It is important to emphasize that AI does not replace the role of human beings in the financial area, but rather offers powerful tools to assist them in their activities.
Of course, when dealing with personal money, technologies must be used with care and responsibility. They tend to improve our lives and the use of Artificial Intelligence in financial management is indeed a great ally for anyone who wants to deal efficiently and safely with their money and investments.
Hop AI can help
As Hop AI’s CFO, I am privileged to see firsthand how artificial intelligence can transform financial management, both personal and corporate. Regardless of the scenario or challenge, Hop AI is prepared to assist in defining the most effective AI adoption strategy, developing intelligent solutions that facilitate forecasting and financial control. If you are considering a project in this direction, I invite you to join us. Let’s work together to turn your idea into reality in a few months, transforming the way we work with financial management!
